그린소비자의 라이프스타일 특성에 관한 연구

Recent eco-friendly management systems and green marketing is switching their management paradigm from the creation of economic revenues in environmental pollution businesses to environmental management sharing environmental responsibilities, and an increasing number of companies are promoting eco friendly activities as a part of their green marketing and for this they have introduced environmental management and green marketing. In these changes and trends, an essential preceding work for successful green management is studying the characteristics of green consumers. However, most of previous studies on green consumers deal with a limited number of variables fragmentarily, so their results have a limitation in being generalized. Furthermore, many of them are about green marketing and there have been few studies on the general characteristics of green consumers. At this point, therefore, this study was conducted in order to measure Korean consumers' environmental consciousness and their consumption behavior associated with environmental consciousness and, through this, to examine the characteristics of green and non-green consumer groups and explain the characteristics in terms of eco-friendliness.